Volkswagen at 2018 Detroit Motor Show - Klaus Bischoff - Head of Volkswagen Global Design
The Volkswagen brand continues to vigorously pursue its regional consolidation strategy in North America: Today Volkswagen launched the seventh generation of its most successful high-volume model in the region when the new Jetta celebrated its world premiere on the eve of the North American International Auto Show in Detroit. The Jetta is tailored precisely to the needs of customers in North America. "Together with Golf, Passat and Beetle, the Jetta is one of our most popular Volkswagens – and the Number One Volkswagen in the U.S. We have re-engineered it 100 percent, taking it to a new level. And it is one of the keys to our future success in the United States. By 2020, we will offer at least two new U.S. models annually, covering key segments in the United States," said Dr. Herbert Diess, Volkswagen Brand CEO. With the preview of the Jetta, Volkswagen will build on the success achieved in North America in 2017. The region contributed to the overall delivery record of the Volkswagen brand with around 592,000 units sold (+1.9 percent, 580,600 vehicles in 2016). As disclosed by the brand ahead of the motor show in Detroit, 6.23 million Volkswagen passenger cars were delivered to customers in 2017, 250,000 vehicles more than in the previous year.